The purpose of a website is to maintain and increase the knowledge of who you are, and or the goals of your business or organization. It is not an end in itself. A website should be much more than just an online information sheet. A well designed website integrates the following two key concepts.
Good navigation and usability is the basis for a good design. It should always be obvious to your visitors how to get where they want to go on your website, and it should be impossible to get lost.
The one thing that makes the Web such a powerful medium is that it is interactive, and it provides instant access to an incredible depth of information. All website designers should take full advantage of these capabilities, providing your visitors with easy access to your information, products or services you provide, while making their whole experience stimulating and satisfying. This will not just be my goal, it will be my duty to provide this to you at all times.